How to Protect Your Skin From the Sun’s Harmful Rays


By: Dr. Corinne M. Howington, MD

(SAVANNAH,GA) The American Academy of Dermatology discovered that one in five Americans will be diagnosed with skin cancer at some point in their lifetime.

If Americans take precautions to prevent skin cancer, then we can prevent one person from dying every hour from melanoma. Melanoma is the deadliest and most aggressive form of skin cancer.DSC01118

Using sunscreen is the most important precaution you can take to avoid melanoma. To reduce your chances of getting melanoma, apply sunscreen 30 minutes before you go to the beach or go swimming. Sunscreen should be used if you are out in the sun for more than 15 to 20 minutes because the sun starts damaging your skin within 15 minutes.

A generous amount of sunscreen should be applied to your skin because studies show that people put on only a quarter of the amount of sunscreen they are supposed to use. This happens because most people are unaware that they should use a palm full of sunscreen on each area of their skin. If you use spray sunscreen, spray each area of your skin twice.

Sunscreen should be reapplied each time you get out of the water. If you are reapplying sunscreen, I recommend letting the sunscreen dry for 10 to 15 minutes before getting back into the water.

When you shop for sunscreens, look for water resistant sunscreen that is SPF 15, 30 or 50. The most effective sunscreen is water resistant for up to 40 minutes or 80 minutes from the time you get into the water. FDA regulations require manufactures to label whether or not sunscreen is water resistant for 80 minutes, 40 minutes or not at all. I recommend using sunscreen that is water resistant for up to 80 minutes.

I also recommend looking at the ingredients in sunscreen to make sure it protects against both types of rays that damage the skin, UVA rays and UVB rays. To protect your skin from the sun’s harmful rays, use sunscreen that contains zinc and titanium because these ingredients are gentle on sensitive skin. Both Vanicream and Elta MD are sunscreens that contain zinc and titanium. Vanicream and Elta MD are ideal for people who are allergic to a lot of different ingredients because both brands do not contain a lot of added chemicals.

Vanicream and Elta MD are ideal for babies and children. However, sunscreen should not be applied to babies under six months old because the chemicals in sunscreen are too harsh for their skin. Anyone older than six months old should use sunscreen and wear protective clothing in the sun to prevent skin cancer.

Wearing protective clothing is the second most important precaution you can take to protect your skin from the sun’s harmful rays. When you purchase protective clothing look for clothing that contains SPF fibers. Regular t-shirts contain SPF fibers that are equivalent to SPF 15 sunscreen. However, t-shirts do not contain enough SPF fibers to protect your skin from the sun’s harmful rays.

I recommend buying SunGuard and applying sunscreen 30 minutes before your skin is exposed to the sun. SunGuard is a $2 packet of white powder that sun-proofs your clothes when it is added to the washing machine with your laundry. SunGuard makes wearing regular cotton clothes equivalent to wearing SPF 30 sunscreen.

Using SunGuard and staying out of the sun during the hottest time of day, 10 a.m. and 4 p.m., is the third most important thing you can do to protect your skin from the sun. If you go out during the hottest time of day, reapply sunscreen every 60 to 90 minutes depending on the SPF of your sunscreen.

If you do not use sunscreen, then your skin could suffer from sun damage or worse, skin cancer. Sun damage makes people look older than they actually are. To avoid sun damage, stay out of the sun during the hottest time of day, wear sunscreen, reapply sunscreen, and wear protective clothing in the sun.

Listening to these tips will help you maintain a healthy complexion all year long.

Bill Sorochak Named New Executive Director Of The Savannah Ronald McDonald House


(SAVANNAH, GA) The Ronald McDonald House Charities of the Coastal Empire is pleased to announce that Bill Sorochak is the new Executive Director. In his new role, Sorochak will be responsible for giving direction and leadership towards the achievement of the organization’s philosophy, mission, strategy and its annual goals and objectives.BillSorochak

Before becoming the Ronald McDonald House Executive Director, Sorochak worked at non-profit organizations for 18 years. He spent seven of those years working for the Ronald McDonald House of the Carolinas and two working for the Ronald McDonald House of the Coastal Empire.

“My passion lies with the Ronald McDonald House because it serves every type of illness and injury that children from 0 to 22 years old encounter,” said Sorochak.

Before working at the Ronald McDonald House, he served as the Development Director for the Girl Scout Council, Executive Director for the Muscular Dystrophy Association and Executive Director for Susan G. Komen.

Sorochak is from Torrington, CT. He has a Bachelor of Science degree in human resource management and a minor in marketing from the University of Connecticut.

He enjoys spending time with his children, playing golf, basketball, biking and the opportunity to talk about the Ronald McDonald House.

Sorochak is the winner of the Ronald McDonald House International Best Bets Award and the creator and founder of the Red Shoe Society (RSS), a group of young professionals who support the Ronald McDonald House Charities.

Members of the Coastal Empire Red Shoe Society, network and create friendships with other community-minded young professionals while also helping critically-ill children and their families.

The mission of Ronald McDonald House Charities of the Coastal Empire is to create, find and support programs that directly enhance the health and well-being of children and families. The Savannah Ronald McDonald House has thirteen bedrooms and operates on a waiting list most of the year. The House provides a “home away from home” for families who live more than thirty miles away and who have a critically ill or injured child receiving treatment at Memorial Children’s Hospital, Candler Hospital, or where needed in the Coastal Empire. The House provides a warm, home-like atmosphere where families can sleep, eat, watch TV or just relax and most importantly spend time with each other and with other families in similar situations. We are proud to serve approximately 2,000 children each year in Beaufort, Jasper and Hampton Counties in South Carolina, on our state-of-the-art Ronald McDonald Care Mobile®. For more information, visit

National Corporation CODARUS Selects Low Country Luxe As Industry Partner


(SAVANNAH, GA) ​Low Country Luxe announces its partnership with CODARUS, a manufacturer’s representative group in fine home furnishings, lighting and linens categories. With this partnership, Low Country Luxe will be shown in CODARUS showrooms throughout the United States, beginning in June 2014.

Established in Savannah, Georgia, Low Country Luxe is a Southern fragrance house designing luxury and sophisticated scents. Founder and fragrance designer Natalie Evans creates the unique scents from her natural surroundings in the Low Country, as well as her travels around the world. In anticipation of the repackaging design for the Signature Collection and addition of the ​Belle of the Ball line this fall, Low Country Luxe is honored to join the CODARUS showrooms and team.

CODARUS represents trend products in the home furnishings industry. Low Country Luxe will be shown in the Atlanta, Dallas, High Point and Las Vegas showrooms.

Established in Savannah, Georgia, Low Country Luxe is a Southern fragrance house that creates luxury home fragrances and sophisticated scents. Since 2006, founder and fragrance designer Natalie Evans, has expanded the home fragrance line, which today includes a Signature Collection, a travel set, a holiday fragrance, a New Orleans candle, as well as the new Belle of the Ball. In addition to retail products, Low Country Luxe has an exclusive private label program for resorts, weddings, fundraisers and special events, as well as, developing signature scents to reflect brands. Hand-poured, conceptualized and created in the south and known for its distinctive packaging, Low Country Luxe fragrances have been featured in O, Southern Living, InStyle Home and other media outlets. With the expansion of the upcoming line, Low Country Luxe has partnered with CODARUS, a national showroom and sales team representing the finest home decor in the United States. For more information, visit or email

Media Contact:
Cecilia Russo
Cecilia Russo Marketing

USI Insurance Services Acquires Wells Fargo Insurance


(SAVANNAH, GA) Wells Fargo Insurance (WFI) is now USI Insurance Services, LLC. Forty WFI offices nationwide were acquired by USI Insurance including the local Savannah, Georgia office and all of its employees. The Savannah USI Insurance office hosted an Open House this week to celebrate the acquisition.

“I appreciated the chance to meet associates in leadership with USI,” said Douglas Reed, Director of Human Resources for the Housing Authority of Savannah. “In the conversations last evening, it is evident that USI possesses the talent, tools, and experience to not only be a market leader in Savannah, but to serve our needs in an exceptional manner.”​

This acquisition further strengthens USI’s presence as one of the leading middle market insurance brokerage and consulting firms in the country, and complements the company’s full suite of property and casualty insurance, employee benefits, personal lines insurance, retirement and specialty offerings.

Property and casualty insurance is insurance on homes, cars and businesses. “Business owners spend a tremendous amount of time growing their business and do not have a large internal staff to handle property and casualty insurance and employee benefits. They rely on consultants and brokers to help advise and guide them,” said Market President Paige Gantt.

USI is distinctly set up to serve business owner’s needs. USI has built a leading national platform with over 140 offices to serve businesses and individuals in every state. They have developed a unique and proprietary knowledge and resource base that delivers clients something different, a broader and deeper set of innovative solutions that drive bottom line results to help clients grow.

USI helps clients grow by combining its client-centric culture at the local level with leading edge technical resources on the national level. USI’s unique approach integrates robust analytics, deep expertise, hands-on services and ongoing, diligent follow-through to deliver strategic insurance solutions for your business.

“Our local team is very excited about this transition to a pure insurance focused environment to service our clients and grow our client base,” said Gantt. “We are tapping into a brilliant resource team who will bring our clients even more innovative risk mitigation solutions.”

USI is the 3rd largest privately held insurance broker, the 4th largest privately held commercial lines broker in the United States, and the 14th largest insurance brokerage firm in the world. With more than 4,000 dedicated, experienced and innovative professionals, USI is a leader in middle market property-casualty, employee benefits, personal lines, retirement, program and specialty business. USI has been recognized for its innovation by Information Week 500 the last three years and Best’s Review January 2014 Innovation Showcase. USI is headquartered in Valhalla, N.Y. and operates out of more than 140 offices across the United States. Additional information about USI may be found at

Media Contact:
Cecilia Russo
Cecilia Russo Marketing

USI Open House Group Photo June 2014

“The Savannah USI Insurance office welcomed local clients and regional resources.”

Goodwill Savannah Earns Top Accreditation Status


(SAVANNAH, Ga.) The Council on Accreditation of Rehabilitation Facilities International (CARF), recently reaccredited Goodwill of the Coastal Empire for its Community Employment Services, including Employment Supports and Job Development, Organizational Employment and Comprehensive Vocational Evaluation. The three-year accreditation awarded to Goodwill of the Coastal Empire is the highest mark of excellence offered by CARF, and is the 10th time Goodwill of the Coastal Empire has earned a three-year seal.

CARF accreditation is considered the hallmark of excellence for rehabilitation organizations throughout North America and other parts of the world. The widely-respected credential attests to a service provider’s commitment to continuous improvement of services, encourages consumer input in finding evidenced-based strategies to serve the community better. Accreditation guides service providers in best practices, thereby improving the quality of services and meeting internationally-recognized quality standards. Consumers, their families, and the public look for CARF accreditation as assurance that providers strive to offer the highest quality services.

By pursuing and achieving accreditation, Goodwill demonstrates that it meets the rigid international quality standards and is committed to pursuing excellence in providing quality services to persons with disabilities. An organization receiving a three-year accreditation has put itself through a rigorous peer review process. It has demonstrated to a team of surveyors during an on-site visit its commitment to offering programs and services that are measurable, accountable and of the highest quality.

Goodwill of the Coastal Empire is a not for profit organization celebrating nearly 50 years of providing a full array of community employment and job search and placement programs for people with disabilities and barriers to employment in 33 counties of the Coastal Empire.


Goodwill of the Coastal Empire, Inc. is a 501©3 not-for-profit organization with nearly 50 years of service provision and 850 employees. Goodwill is dedicated to the mission of assisting people with disabilities and other barriers to employment to live independently and become employed. In 2013, Goodwill provided services to 19,518 people and placed 1,672 into employment. Goodwill serves 33 counties in Georgia and South Carolina, operating 19 retail locations, and ten Job Connection Centers. Goodwill accepts tax deductible donations of clothing, household items, computers, and car donations, as well as operates an online store at When community members donate, shop, or make a monetary contribution Goodwill is able to serve more individuals. For more information on Goodwill of the Coastal Empire, please visit Find Goodwill Savannah on Facebook: Savannah Goodwill or follow on Twitter: @SavGoodwill. Learn more about CARF Accreditation at:

Jan Bass, Director of Marketing
Goodwill of the Coastal Empire
Phone 912-354-6611 ext. 10213