Award-Winning PR Executive to Lead Word-of-Mouth Strategy Workshop at THRIVE Lowcountry Women’s Conference

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Award-Winning PR Executive to Lead Word-of-Mouth Strategy Workshop at THRIVE Lowcountry Women’s Conference

(HILTON HEAD, SC/SAVANNAH, GA) Marjorie Young, an award-winning public relations consultant and founder of Carriage Trade Public Relations® Inc., will share five proven strategies for businesses to increase visibility and create positive buzz in the community during the third Annual THRIVE Lowcountry Women’s Conference to be held in September on Hilton Head Island, S.C.

Marjorie Young, Carriage Trade Public Relations® Inc.,

Marjorie Young, Carriage Trade Public Relations® Inc.,

The premier women’s gathering will focus on enhancing and empowering personal and professional growth. Thought-provoking speakers will network with more than 200 local and visiting women, and special in-depth, skill-based learning workshops will be offered.

This year’s keynote speaker is South Carolina Lt. Gov. Pamela Evette. Prior to being elected the first Republican lieutenant governor, she was the CEO of Quality Business Solutions.

The conference will also offer special in-depth, skill-based learning workshops in hands-on settings with experts.

Young, who was last year’s keynote speaker, will lead this year’s participants in creating a yearly public relations plan using her signature Reputation Matrix™ method during an interactive 2.5-hour workshop.

“More than 90 percent of new business comes from word-of-mouth,” said Young. “This message is particularly important for small business owners and women entrepreneurs to ingest. The best way to grow your business is to network with other like-minded business owners and organizations that can complement your corporate goals and strategic direction.”

The Savannah Area Chamber of Commerce acclaimed Young as its Small Business Advocate of the Year in 2017. She was also named the organization’s Entrepreneur of the Year in 2006 and her Savannah-based firm that specializes in reputation management was recognized by the Savannah Morning News as Small Business of the Year in 2013. She will celebrate the 25th anniversary of Carriage Trade Public Relations in 2020.

Young earned a degree in Journalism from the University of Maryland and is also certified in crisis communication.

THRIVE will kick off on Sept. 26 at the Hilton Head Marriott Resort & Spa on Hilton Head Island with VIP workshops from 12:30 to 3 p.m. and the THRIVE Women’s Business Pitch Competition from 3:30 to 5:30 p.m. A welcome reception will be held from 6 to 8 p.m.

The conference will continue on Sept. 27 from 8:00 a.m. to 5:00 p.m. with breakout sessions featuring a variety of relevant topics such as workforce development, social media, women’s health, and business panels with local, successful business owners. The event will again be emceed by WSAV TV news anchor, Tina Tyus-Shaw.

To register or learn more, please visit https://www.hiltonheadchamber.org/thrive-2019/

ABOUT CARRIAGE TRADE PUBLIC RELATIONS®, INC. Carriage Trade Public Relations®, Inc. is Savannah’s premiere reputation management company. Founded in 1995 by Marjorie Young to help businesses increase their positive word of mouth in the community and globally online through its trademarked strategy, the REPUTATION MATRIX™ method.

MEDIA CONTACT
Elizabeth Poole
Director of Communications
Carriage Trade Public Relations®
Cecilia Russo Marketing
www.carriagetradepr.com
www.crussomarketing.com

Cynthia Cradduck Appointed to State Jaycees Executive Committee

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Cynthia Cradduck Appointed to State Jaycees Executive Committee

(SAVANNAH, GA) Cynthia Cradduck, a Savannah-based marketing and public relations professional, has been elected to the Georgia Jaycees’ state executive committee, where she will serve as Vice President of Communications. She is joined on the executive committee by Danielle Fields, President; Katie Harris, Vice President of Community Development; Allen Farley, Vice President of Membership and Chad Brown, Chairman of the Board.

Cynthia Cradduck, Junior Partner of Carriage Trade Public Relations and Cecilia Russo Marketing_

Cynthia Cradduck

She is a junior partner at both Carriage Trade Public Relationsand Cecilia Russo Marketing, a collaborative arrangement in which she oversees operations for the two organizations. Her initiative took her from intern to junior partner in a three-year span, which was among the achievements that earned her a place on Georgia Trend’s 2018 “40 Under 40.”

Cradduck is a past president of the Savannah Jaycees, which she led during its 75th anniversary year. She also has been recognized with the Savannah Magazine/Savannah Morning Newsdesignation as a “Rising Star in Business.”

A graduate of Georgia Southern University, Cradduck was one of six students to earn L.E.A.P. certification, which recognizes public relations professionals who have gone through Leadership, Experience in Communication, Academics and Professionalism training.

She also has completed professional training courses offered by the Dale Carnegieprogram and Toastmasters International. In addition, Cradduck serves as the administrator for Leadership Southeast Georgiaand supports several nonprofit organizations in Savannah, including the Ronald McDonald House of the Coastal Empireand Girls on the Run.

In her new role, Cradduck will be responsible for the Georgia Jaycees’ internal and external communications, including its newsletter, website, press announcements and communications among its chapters. She will also be creating a chapter communications instruction guide which she will be presenting to the membership at their midyear convention.

The Jayceesis a leadership development organization that focuses on community involvement. This year, the state board held a major fundraiser to help provide financial resources for Out of the Darkness, a non-profit focused on battling human trafficking.

Jayceeschapters in Georgia include Athens, Atlanta, Columbus, Dahlonega, Gainesville, Gray, Milledgeville, Savannah, Statesboro, Swainsboro and Jesup.

“This is an exciting time to be involved with the Jaycees,” Cradduck said. “Young professionals are rediscovering the power, value and fun of face-to-face networking and community-building through this organization, and I’m delighted to be part of it.”

MORE ABOUT THE JAYCEES
Leadership development through community service has been the basis of the Jayceessince its inception in 1920. The mission of the not-for-profit organization is to provide development opportunities that empower young people ages 18-40 to create positive change. Members enhance a variety of leadership, management and communication skills as they work together to plan and run civic and individual development activities that bring about positive change in their home communities and through the world. To learn more about the Jaycees, visit www.georgiajaycees.comor http://www.jci.cc/usa.

MEDIA CONTACT
Cynthia Cradduck
VP of Communications
Georgia Jaycees
georgiajayceescommunication@gmail.com
912-856-9075

Enmarket and Healthy Savannah Kickoff Sixth Annual Enmarket Encourage Health Educational Series

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Enmarket and Healthy Savannah Kickoff Sixth Annual Enmarket Encourage Health Educational Series

(SAVANNAH, GA) Enmarketand Healthy Savannah announced the selected speakers for its sixth annual Enmarket Encourage Health Educational Series at a kickoff event at Cha Bella Restaurant, 102 East Broad St.

The popular speaker series presented in a lunch-and-learn format offers the public a free opportunity to hear local experts discuss health-related topics in a non-commercial atmosphere.

This year’s speakers date, names and topics include:
April 30: Cleveland Beach, who will be speaking on Meditation for Stress Relief;
June 25: Desirae Suggs, who will be speaking on Food Insecurity Issues in Savannah;
August 27: Dr. Michael Vaughn, who will be speaking on the Facts and Fictions of CBD Oil;
October 29: Katie Balthrop, who will be speaking on the Importance of Strength Training at Any Age;

More information about the speakers, their qualifications and the particulars of their topics will be announced prior to their presentations.

Guests included past attendees, past and scheduled speakers, nonprofit organizations that advocate for health, program sponsors and the general public.

Enmarket Encourage Health Kickoff Event

This marks the sixth year for the EnmarketEncourage Health Education Series conducted in partnership with Healthy Savannah, the Charles H. Morris Center at Trustees’ Garden, Cha Bella, the City of Savannah, Clover Health, Sandfly Family Dental, Savannah Morning News, Savannah Magazine, St. Joseph’s/Candlerand WRHQ.

This year’s lunch-and-learn dates, all of which fall on Tuesdays, will be April 30, June 25, August 27 and October 29. More information is available from Paula Kreissler at paula@healthysavannah.org.

ABOUT ENMARKET
Enmarket, founded as Interstate Stations by Robert Demere in 1963, is part of Savannah-based Colonial Group, Inc. The retailer operates convenience stores in Georgia, South Carolina and North Carolina and was noted as the industry’s “Biggest Mover” in store count ranking by Convenience Store News in 2018. The company is committed to giving back to the community through many charitable contributions and volunteer efforts, offering fresh food, healthy snacks, and competitively priced quality fuel as part of its mission to enrich life. Enmarketcurrently employs more than 1,200 people and operates 123 convenience stores and 14 quick-serve restaurants as the 54th largest convenience store operator in the country. www.enmarket.com

CONTACT
Matt Clements
Director of Marketing
Enmarket
MClements@enmarkstations.com

MEDIA CONTACT
Elizabeth Poole
Director of Communications
Cecilia Russo Marketing
elizabeth@crussomarketing.com
912.695.4791

Dewitt Tilton Group Announces New Hires

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Dewitt Tilton Group Announces New Hires

(SAVANNAH,GA) The Dewitt Tilton Grouphas announced two new hires. Stephen Cobb has joined the Savannah-based commercial construction company as a superintendent, and Baleigh Youmans has been named an administrative assistant.

Stephen Cobb - Dewitt Tilton Group - Headshot

Stephen Cobb, Dewitt Tilton Group

Cobb comes to Dewitt Tiltonwith more than 30 years of experience as a residential and remodeling contractor. In his new role, he will oversee all phases of construction. He attended Savannah Tech, volunteers with health systems in Bryan County and serves as part of the KAIROS men’s ministry, an international prison ministry.

Baleigh Youmans - Dewitt Tilton Group - Headshot

Baleigh Youmans, Dewitt Tilton Group

In her new role, Youmans will manage the office and serve as office support for the firm’s management. She is a graduate of New Hampstead High School and attended Armstrong State University for two years. She is engaged and has three rescue dogs from the Humane Society for Greater Savannah.

MORE ABOUT DEWITT TILTON GROUP
The Dewitt Tilton Group, a premier construction firm located in Savannah, Georgia, specializes in commercial construction. The principals, Andrew Dewitt and Chris Tilton, have more than 50 years of combined experience in the local construction industry. The firm manages every aspect of a commercial project from pre-construction to the final walk-through. Known for using only highly reputable contractors, the Dewitt Tilton Groupbrings to the table design, engineering and construction capabilities which guarantee a smooth construction process for each client. The firm is located at 2807-A Roger Lacey Avenue, Savannah, GA 31404. For more information or to contact the Dewitt Tilton Group, please call 912.777.3404 or visit www.dewitttiltongroup.com

CONTACT
Kim Thomas
Dewitt Tilton Group
912-777-3404
kim@dewitttiltongroup.com

MEDIA CONTACT
Marjorie Young
Carriage Trade Public Relations®, Inc.
912.844.9990
marjorie@carriagetradepr.com

September Open for Business ®: Search Engine Optimization 101

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Open for Business ®: Search Engine Optimization 101

Open for Business

(SAVANNAH, GA) Join Carriage Trade Public Relations®, Inc.and Cecilia Russo Marketing, LLCfor the September session of their monthly Open for Business ®series. This month’s topic is search engine optimization (SEO). The conversation takes place via Facebook Live on Carriage Trade Public Relations’ Facebook page. This month’s session will be held on Wednesday, September 26, at noon. Interested parties can find more information here: https://www.facebook.com/events/1846597912094801/

Open for Business ® is a monthly online social media article review series, where current marketing articles are discussed that will help your business become more competitive. We meet on the last Wednesday of every month at noon via Facebook Live.

ABOUT CARRIAGE TRADE PUBLIC RELATIONS, INC.
Carriage Trade Public Relations, Inc. is Savannah’s premiere reputation management company. Founded in 1995 by Marjorie Young to help businesses increase their visibility in their community and globally online through its trademarked strategy, the REPUTATION MATRIX™ method.

ABOUT CECILIA RUSSO MARKETING, LLC
Cecilia Russo Marketing, LLCwas founded by Cecilia Russo Turner in 2008. The firm puts the power of publicity to work, helping organizations, businesses and individuals move the needle and achieve their specific communications objectives through key reputation management strategies. For more information, call 912.665.0005 or visit https://ceciliarussomarketing.com

MEDIA CONTACT
Cynthia Wright
912.856.9075
savannahpublicrelations@gmail.com

8 Secrets to Success for TV Interviews

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8 Secrets to Success for TV Interviews
By Cynthia Wright

Cynthia Wright, Junior Partner of Carriage Trade Public Relations and Cecilia Russo Marketing_5920

You may be asked to complete a two-minute pre-recorded news interview or appear on a live show for twenty minutes; preparing for these interview opportunities is essential.

Carriage Trade Public Relations™ and Cecilia Russo Marketing offer eight insights to ensure your success on camera:

1. Choose Your Outfit Wisely
Avoid distracting patterns or prints. We recommend bold/bright solid colors. A classic white, blue or black works well. Keep accessories to a minimum. Big, chunky or dangling jewelry can be distracting. For makeup, apply slightly bolder than you might wear day-to-day and darker lipstick. Do not wear anything too short as you may be seated on a low sofa.

2. Practice Your Sound Bites
Spend time thinking about the key points you want to get across. Practice with your media consultant answering questions. Studies have found that the average TV soundbite is around seven seconds long. Even if you’re interviewed for 10 minutes, the news station will likely edit the footage down to just a minute or two. On live interviews, the time goes much quicker than you realize; try to get all of the vital information out early. Concentrate on three points that you want to get across, and additional information will be a bonus.

3. Control Your Body Language
You’ll likely be nervous or very excited during your interview; relax. Maintain eye contact with your interviewer and avoid glancing offset. Hand gestures can help you make your point but try not to use them excessively. Cross your legs at the ankles rather than the knees. Leaning in towards the interviewer looks more flattering than leaning away from the camera. Appear confident.

4. Slow Down Your Speech
Most people speed up their speech whenever they get excited or nervous, and sometimes this makes it very hard for the viewer to follow along. If you feel yourself speeding up, pause, take a breath, and respond slowly and clearly. This will give you time to think about what you are saying, and help you avoid those awkward “ums” and “ahs.”

5. Practice Ahead of Time
It can make you more comfortable if you practice a faux interview beforehand, either with a friend or in front of a mirror. Use a stopwatch. Film yourself and re-watch your session. This will give you an idea of how your body language comes across.

6. Forget Your Audience
If the idea of thousands of people watching you on television terrifies you, don’t think about it. Instead, focus on the fact that this interview is a conversation between you and the interviewer. Make and hold eye contact. Focus on the person asking the questions and not on the camera. The more your eyes move around, the more uncomfortable your audience will become.

7. De-stress Just Before You Go On
If you’re a nervous ball of energy before your interview, tense up all the muscles in your body for a few seconds, then release them. Close your eyes and breathe for a few seconds. Turn off your cell phone and remove any coins from your pockets. Absolutely no gum!

8. Arrive Early
Arrive at least 30 minutes early. This will give you time to relax and get used to the environment. If you rush in, the interview will come across as distracted which will reflect poorly on you.

BONUS TIP: If you are able to interject some appropriate humor, that will help make the conversation more enjoyable for the viewing audience. For most interviews, the idea is to keep things light. This can help, at times, even if the discussion is about a serious matter.

Most importantly of all, just enjoy it. It is a wonderful opportunity for anyone to get their name and business out there.

Cynthia Wright is the Junior Partner of Carriage Trade Public Relations™, Inc. and Cecilia Russo Marketing, specializes in reputation management. For more information, contact Cynthia at cynthia.wright@carriagetradepr.com

August Open for Business: Content Marketing

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August Open for Business: Content Marketing
(SAVANNAH, GA) Join Carriage Trade Public Relations®, Inc. and Cecilia Russo Marketing, LLC for the August session of their monthly Open for Business® series. This month’s topic is content marketing. The conversation takes place via Facebook Live on Carriage Trade Public Relations’ Facebook page. This month’s session will be held on Wednesday, August 29, at noon. Interested parties can find more information here: https://www.facebook.com/events/1998693787022192/?active_tab=about

Open for Business® is a monthly online social media article review series, where current marketing articles are discussed that will help your business become more competitive. We meet on the last Wednesday of every month at noon via Facebook Live.

ABOUT CARRIAGE TRADE PUBLIC RELATIONS, INC.
Carriage Trade Public Relations, Inc. is Savannah’s premiere reputation management company. Founded in 1995 by Marjorie Young to help businesses increase their visibility in their community and globally online through its trademarked strategy, the REPUTATION MATRIX™ method.

ABOUT CECILIA RUSSO MARKETING, LLC
Cecilia Russo Marketing, LLC was founded by Cecilia Russo Turner in 2008. The firm puts the power of publicity to work, helping organizations, businesses and individuals move the needle and achieve their specific communications objectives through key reputation management strategies. For more information, call 912.665.0005 or visit https://ceciliarussomarketing.com

MEDIA CONTACT
Cynthia Wright
912.856.9075
savannahpublicrelations@gmail.com